Conversation Based Outbound
Build Predictable Pipeline
Road to Revenue generates qualified sales conversations with your target market that turn into pipeline for your business. I build the list, run the outbound system, and book qualified meetings. You close the deals.
Road to Revenue
Route status: open for new clients
The problem
Closing deals and building pipeline are two different jobs.
Most founders and sales leaders are great at closing opportunities. Building a predictable outbound pipeline is a completely different discipline. When other priorities come up, prospecting is usually the first thing to get pushed aside.
01
Outbound gets deprioritized
Everyone knows they should prospect. Few teams do it consistently when other priorities compete for attention.
02
Hiring an SDR is a major commitment
Hiring, training, and managing an SDR takes time, money, and patience before you know if the motion works.
03
Outbound infrastructure is expensive
Prospecting databases, dialers, enrichment tools, CRM software, sequencing platforms, and phone systems all cost money before the first conversation is ever booked.
04
The pipeline doesn't build itself
Every month without consistent outbound is a month of missed conversations, missed opportunities, and future revenue that never enters the pipeline.
How it works
How we'll work together
Three steps to get started. Then three things that run together for as long as we're working together.
Discovery call
A 30 minute call to run through your current numbers and process to determine if we're a fit. If I don't believe we're a fit, I'll tell you on the front end.
Kickoff call
We align on your ICP and review messaging. I get your approval on both before the campaign begins.
I build a list of target accounts in your ICP
I source and verify a list of prospects that match your ICP.
Once we're live
Calling begins
I make calls for you and book meetings with prospects who have problems you can solve. If a meeting doesn't make sense, I gather useful data.
Live client dashboard
You get a live dashboard showing every conversation, disposition, and call recording, updated weekly. See a sample dashboard.
Bi-weekly check ins
A 30 minute call every two weeks to review what's working, what's not, and any changes to make.
Pricing
Start with a pilot. Scale by the conversation.
Designed to validate outbound fit before scaling volume.
Pilot Engagement
50 conversations, typically delivered within two weeks of your kickoff call
- Kickoff call to review ICP and messaging
- 50 qualified conversations with your ICP
- Live client dashboard, updated weekly
- Pilot review call to determine next steps
If you move forward, your pilot fee and 50 completed conversations count toward your first ongoing engagement.
After the pilot
$50 per conversation
$50 per conversation
$50 per conversation
All engagements are month-to-month, with no long-term contracts.
ROI Calculator
What Is Your Pipeline Actually Worth?
Move the sliders to see what monthly conversation volume could mean for your pipeline.
Projected ROI
6.0x
Assumptions
- 10 conversations per booked meeting (Standard average is 8 to 12)
- $50 per conversation.
Conversation Based Model
What counts as a conversation
A conversation is a two way dialogue over 60 seconds in length with a decisionmaker in your ICP that results in one of the following:
- A meeting gets booked.
- A follow up action item is set.
- The prospect gives a real reason for a no.
What doesn't count
Gatekeepers, quick hang ups, and brush offs do not count as conversations.
We'll discuss the criteria for a conversation in detail during your kickoff call.
Why I Price on Conversations
- No incentive to inflate or force meetings that don't make sense
- Conversations are the first real input in the outbound funnel that leads to pipeline
- Pricing aligns with execution volume, not subjective qualification outcomes
- Every meeting is downstream of a conversation, but not every conversation should be forced into a meeting
The comparison
Hiring an SDR vs Road to Revenue
A full time hire is a bigger bet than most founders realize once you add up the real cost.
| Hiring an SDR (Industry Benchmark) | Road to Revenue |
|---|---|
| $80K median OTE ($55K base + $25K variable) | $50 per sales conversation |
| $90K to $120K fully loaded cost (salary, taxes, benefits) | No payroll, taxes, or benefits |
| 3 month ramp time before full productivity | Start generating conversations within days |
| 40% annual SDR turnover (ongoing replacement risk) | No hiring or replacement cycle required |
| $500 to $1,500 per month SDR tech stack per rep | Tools, data, and dialing infrastructure included |
| Recruiting, onboarding, and ramp costs before first results | No recruiting or onboarding costs |
| Requires SDR leadership and coaching | Fully managed execution system |
Benchmark data reflects 2025 SDR industry research (Bridge Group SDR Metrics Report, 351 B2B companies surveyed).
Wrong Turn
Reasons not to work with me
Being upfront about who this isn't for saves both of us time.
01
Your average deal size is under $10,000 ACV
Outbound economics become difficult to justify at lower deal sizes.
02
You do not have a clear ideal customer profile
List quality is the foundation of outbound. Without a defined ICP, results become inconsistent.
03
You're looking for an email only campaign
I specialize in cold calling and live conversations, not email heavy outbound systems.
04
You expect the outbound partner to close deals for you
I generate and book qualified meetings. Your team handles closing.
05
Your offer or pricing is not clearly defined yet
Outbound amplifies clarity. It does not fix a broken offer.
06
You need a fully staffed call center or a multi rep team
I run a focused, personal operation. I personally handle all campaigns and work with a limited number of clients at a time.
About
Outbound is a skill I've been building for the past decade across B2B sales roles.
Most people think outbound is about sending messages or booking meetings. In reality, it's about consistently starting the right conversations with the right people so pipeline becomes predictable.
Road to Revenue exists because most founders don't have the time or focus to run outbound properly while also running the rest of the business.
I build the outbound system from start to finish. That includes the list, the tooling, and the conversations themselves. You focus on closing deals and growing the business.
Built and operated by Chance Baker.
Next step
Ready to get on the road?
Book a call and we'll figure out if a fractional SDR engagement makes sense for where your pipeline is today.
Book a Call